When I was at my first job, as an account coordinator, my team was extremely short-staffed. For more than six months my boss and I managed three clients and a workload that four or five people probably could have shared. One night, as she was leaving the office at nine o’clock (an early one for …
Read more »Next week I am helping a client, a healthy snack foods company, organize and execute a Twitter party to help promote its new line of baked, bean-based chips and crackers. A Twitter party is an online chat about a predetermined topic that helps brands meet potential or existing customers, launch a new service or product …
Read more »The FTC has guidelines that mandate bloggers to disclose any “material connection” to an advertiser, including payments for an endorsement, advertising sponsorship or free product. Since many bloggers promote their posts to their network of Twitter followers, this is where the line gets blurry. Last night on Twitter I caught wind of a conversation between two food bloggers on …
Read more »These days, pitching media means pitching bloggers. For some topics, a blogger may even be the more influential expert. Still not all publicists have refined their blogger pitching methods. Three years ago when my coworkers discovered that I had a blog – or maybe I sent it to them, begging that they become my first five …
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